About the author & his books

C. David Crouch is a perpetual student of excellence who has served as a consultant and teacher to leaders in the corporate and social sectors since 1979. He earned a bachelor’s degree in business administration from the University of North Carolina-Chapel Hill and a master’s degree in organizational development from Western Carolina University.  He and his wife, Debbie, have five children and six grandchildren and live in Charlotte, North Carolina. 

Twelve Steps to Excellence: How to Build a Great Team (published  2019) draws upon the experience of successful teams and their leaders to capture the essence of team excellence in an easy-to-execute method anyone can employ. 

Crouch explores how to build a great team and organization, providing the framework, language, and processes so that you have the tools you need to achieve your goals. Learn how to:

• · enable every individual to perform at his or her best; 
• · change what you say and how you say it to boost results;
• · inspire excellence in those around you;
• · align your vision with the rest of the team.

Crouch also examines the five pillars of performance: quality, taking care of the customer, taking care of the people, focusing on progress, and spending rationally – all of which are critical for any organization that wants to live up to its potential.

Chart your own path to excellence with your team and organization and embark on an adventure that everyone will cherish by learning the twelve steps in this guide.

Author, excellentologist and consultant C. David Crouch arms readers with the tools for building a life of joy, fulfillment and significance in his book, “The Excellent Experience: A Blueprint for Organizational, Team, and Individual Success” (published 2013).

Originally from Morganton, NC, Crouch recalls his first excellent experience while playing the role of Jesus in Freedom High School’s production of Godspell in 1975. “Ed Grady, drama teacher and director of the production, created an excellent experience for all of us that spring,” says Crouch. “It was his leadership that made it possible for excellence to emerge.” Since then, Crouch has devoted his life to the search for excellence and has captured the results of that research in his book.

“The Excellent Experience” provides a model for creating excellence that resembles building a house. There are four main sections – the raw materials, the foundation, the structure and the roof. 

“You are uniquely designed for a specific purpose,” Crouch tells readers. “The key is to find that purpose and pursue it with passion. This book will help you discover your purpose and become excellent in that which you are uniquely designed to do. Excellence creates a life that matters!”